Eyebrow tattooing is the artful application of a medical grade tattoo to recreate eyebrows lost to disease or trauma, fill in sparse or thin brows, reshape brows that are uneven from over-plucking or waxing, camouflage scars from piercings, and add color or definition to brows that may have faded. Unlike microblading, which typically lasts six to twelve months, eyebrow tattooing is considered a permanent, and may be more cost-effective, as less maintenance is required.